Entrepreneurship & Startup Management

Entrepreneurship & Startup Management: Principles and Practices is a practical and easy-to-understand guide for anyone who dreams of starting and growing a successful business. Written with a strong focus on real-world application, this book takes readers step by step through the complete entrepreneurial journey—from idea generation to building, scaling, and sustaining a startup.
The book explains core concepts of entrepreneurship in simple language, making it ideal for students, first-time founders, and aspiring entrepreneurs with no prior business background. It covers opportunity identification, innovation and design thinking, business model development, legal and financial requirements, funding strategies, marketing with limited resources, and team management. Special emphasis is given to the Indian startup ecosystem, government initiatives, and current market realities.
What makes this book stand out is its balance between theory and practice. Real-life examples, startup case studies, and practical frameworks help readers apply concepts directly to their own business ideas. Modern topics such as technology-driven startups, financial literacy, startup scaling, and social entrepreneurship are also included.
Whether you are a student of management, an early-stage entrepreneur, or someone exploring entrepreneurship as a career option, this book serves as a complete, reliable, and motivating roadmap to turn ideas into sustainable and impactful businesses.